‘‘The Serious Business of Being a Woman‘‘ Series bringing a new physicality to Gender Dynamics.

March 2008

There is a rising awareness across the world that women are becoming a force to be reckoned with in today’s emerging economic revolution. New evidence on women is coming fast off the press in books such as ‘Why Women Mean Business’ by Avivah Wittenberg-Cox and Alison Maitland who clearly state the case for women to recognise the economic impact to be made.

“It’s a serious business issue, not a female issue”, quote Wittenberg-Cox and Maitland, and at last we start to realize the coming together of many small changes over decades that combine to transform women of every age into a more talented, more entrepreneurial female power in a world which has been run largely by men. A world where men and women have been actively sought to create equality between the genders in business yet never fully gained it.

Read More ....